Mapping the Opportunity of Labels and Claims Online

After an eventful period with COVID-19, the phenomenally developed online grocery channel is a highlight on food companies’ marketing agendas. How to ensure that all relevant selling points are communicated as clearly online as on pack, across multiple geographies and retailers? This presentation dives into our capability to use online SKU analysis for highlighting the most important and fastest growing claims across Ethical, Dietary and Health and Clean Labels, as well as the companies and brands leading the pack. While Dietary and Health claims obviously are key too food and drinks, the fastest growth is to be found in Ethical Labels.