Termine
11.10.2021 | 12:45 - 13:15 Uhr
12.10.2021 | 13:30 - 14:00 Uhr
13.10.2021 | 12:45 - 13:15 Uhr
englisch
Euromonitor International GmbH
Zollhof 8
40221 Düsseldorf
Deutschland
Zollhof 8
40221 Düsseldorf
Deutschland
+49 2118909440
Die Veranstaltung
After an eventful period with COVID-19, the phenomenally developed online grocery channel is a highlight on food companies’ marketing agendas. How to ensure that all relevant selling points are communicated as clearly online as on pack, across multiple geographies and retailers? This presentation dives into our capability to use online SKU analysis for highlighting the most important and fastest growing claims across Ethical, Dietary and Health and Clean Labels, as well as the companies and brands leading the pack. While Dietary and Health claims obviously are key too food and drinks, the fastest growth is to be found in Ethical Labels.