Köln: 07.–11.10.2023 #anuga

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The Era of Food on Demand: From Shopping to "Meal Fulfilment" | Veranstaltung auf der Anuga 2021
Euromonitor International GmbH

The Era of Food on Demand: From Shopping to "Meal Fulfilment"

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11.10.2021 | 15:00 - 15:30 Uhr
12.10.2021 | 11:15 - 11:45 Uhr
13.10.2021 | 15:00 - 15:30 Uhr
Anuga Trend Zone Stage

Euromonitor International GmbH
Zollhof 8
40221 Düsseldorf
+49 2118909440

Die Veranstaltung

As more planned occasions migrate online, physical retail and foodservice operators will increasingly compete for the same set of same-day, unplanned/low-planning “meal fulfilment” occasions. Explosive growth in food and drink delivery - vastly accelerated by COVID-19 - has changed the strategic calculus for every food and drink brand, retail and foodservice, packaged and prepared. This presentation will examine the post-pandemic demand for prepared meals at home and the range of opportunities emerging for retailers and packaged food brands.