The Era of Food on Demand: From Shopping to "Meal Fulfilment"

As more planned occasions migrate online, physical retail and foodservice operators will increasingly compete for the same set of same-day, unplanned/low-planning “meal fulfilment” occasions. Explosive growth in food and drink delivery - vastly accelerated by COVID-19 - has changed the strategic calculus for every food and drink brand, retail and foodservice, packaged and prepared. This presentation will examine the post-pandemic demand for prepared meals at home and the range of opportunities emerging for retailers and packaged food brands.