According to a survey by Kantar Korea Worldpanel Division, on the 20th, it was revealed that Erom, in the domestic soy milk segment of the Korean soy milk market, achieved the highest market share for eight consecutive years in 2022.
According to Kantar Korea Worldpanel Division, a Korean market research agency, Erom Co., Ltd. topped the list among Korean soy milk manufacturers with a market share of 53.2% in the soy milk category, where the main ingredient is domestic soybeans (soybeans, black beans-sunrise soybeans, yellow beans), based on purchase amount.
Erom, which was the first in the soy milk industry to win the Ministry of Agriculture and Food's Power Brand Minister Award in South Korea, uses selected domestic soybeans instead of filtering out the okara (soybean pulp) during the soy milk manufacturing process, allowing consumers to consume all the nutrients in the beans. Furthermore, it makes a significant contribution to environmental protection as there is no wasted okara.
Soy milk made from beans is a plant-based beverage that is suitable for everyone as it contains no lactose or cholesterol. Erom soy milk, which has a history of winning the Korean Ministry of Agriculture and Food's Power Brand Award, maximizes the rich taste of soybeans while eliminating the characteristic bean smell, allowing even those who cannot consume soy milk due to its unique odor to enjoy it without any aversion.
The soy milk produced by Erom has strict criteria starting from the beans. They purchase high-quality domestic soybeans through contract farming and conduct origin verification, GMO testing, and residual pesticide testing for each batch of soybeans used in production. Imported soybeans, on the other hand, are imported in forms such as halves, flakes, or powder, which can lead to decreased freshness and difficulty in using the bean hulls in soy milk production. However, domestic soybeans can be used while maintaining freshness, including the bean hulls.
Since its establishment in 1998 with "Dr. Hwang Sung-ju's Raw Meal(Life Meal)," Erom has been a company that pursues environmentally friendly and healthy food, making efforts to improve and maintain consumer health.
Kim Dong-won, CEO of Erom Co., Ltd., expressed his commitment to repay consumers' love through continuous efforts, stating, "As we have been recognized by consumers as an honest and healthy food company, we will continue to strive to repay consumers' love through soy milk and various other products."
This consumer panel survey was conducted with a total of 20,664,400 households nationwide, excluding Jeju, using 5,000 samples. The data collection method involved scanning daily purchase records using a smartphone app. Additionally, stratified sampling based on five criteria, including region, urban size, monthly household income, number of family members, and age of family members, was applied based on planned/population statistics, and the data range covered the entire market, including soy milk where the main ingredient is domestic soybeans, and it also included gifts/bonuses.
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