· The company has invested 4 million euros in new production line, which has been installed at its Villalonga (Valencia) factory.
· The tortillas are available in both white and whole wheat options, as well as in, 15, 20 25 and 30 cm diameters, depending on the packaging format.
· In 2022, bread was the company's primary production category, accounting for 58% of the total volume.
Vicky Foods continues to drive its bread division with the inauguration of a new line dedicated to the production of wheat flour tortillas. The company has invested 4 million euros to launch this line, which is located at its Villalonga (Valencia) facility.
The tortillas, available in two varieties, white bread and whole wheat bread, will come in different sizes: 20 cm in diameter for packages of 10 units and 6 units, in the 1 euro format, 25 cm for bags of 6 units, 15 cm for a pack duo of 6 units each one and 30 cm for packages of 18 units aprox.
The bread division has been a key driver of development and growth for Vicky Foods for several years. In this regard, at the end of 2020, the company acquired three production lines for 40 million euros, focusing on the manufacturing of various bread varieties such as sandwich bread, burger buns, and hot dog buns. These lines joined the significant production capacity already possessed by the company.
Bread, the primary production category for Vicky Foods
In 2021, bread regained prominence as the company's main production category. In 2022, this category reached a 58% market share, representing a 12% increase in production volume compared to the previous year. This was a significant milestone for Vicky Foods, as it returned to its origins, 70 years ago, as a bakery founded by Antonio Juan, the father of the current CEO of the company, Rafael Juan.
This new production line for wheat flour tortillas is a testament to the company's commitment to innovation and continuous diversification, aimed at developing new product categories and becoming a leader in the category by offering consumers products of the highest quality that meet their global needs.
In fact, on the international front, Vicky Foods' bakery products have also experienced growth, standing out in five markets: France, Portugal, the United Kingdom, Italy, and Germany.
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